Maurizio Cattelan and Pierpaolo Ferrari Soap
  • Maurizio Cattelan and Pierpaolo Ferrari Soap
  • Maurizio Cattelan and Pierpaolo Ferrari Soap
Gufram keeps investigating the thin line between art and design. This year Toiletpaper - with Maurizio Cattelan and Pierpaolo Ferrari at the streering wheel - came into the project as a privileged partner. On the occasion of the Salone del Mobile 2014 Toiletpaper created for Gufram a capsule collection, an iconoclastic task at the limits of the grotesque, able to challenge the certainties of a one of a kind company.

For years Gufram has tried to find a concrete solution for the cleaning of the house, and above all of the furniture and interior design objects. Luckily Maurizio Cattelan's and Pierpaolo Ferrari's lucid folly has come up with the new Toiletpaper bar of soap, which is able to eliminate any residual dust and dirt from small couches, large closets, ottomans, cushions, and all the most hidden and insidious corners of bathrooms, sitting rooms and kitchens. A revolution which frees homemakers from their labour and from the numberless different products for domestic hygiene.

All you need is a little water and SOAP, to be applied on dirty surfaces in the same way you use a bar of soap to wash your hands. Soap guarantees the illusion to have the whole world tidy, fresh and clean. There is only one absurd thing about SOAP: somebody with a mandible capable of a 77-centimetre bite has bitten it. A true mystery.

122 x 77 x 32 cm.

Maurizio Cattelan